One Key

To introduce One Key, Expedia Group's first unified loyalty program across Expedia, Hotels.com, and Vrbo, we set out to capture the thrill of travel in a way that felt fresh and universal. Partnering with Wieden+Kennedy, we brought the story to life through the eyes of an unlikely hero—luggage.

Directed by Kim Gehrig, the launch film tapped into the anticipation, emotion, and movement that defines every journey. The campaign rolled out as a fully integrated effort, supported by a new design system developed in collaboration with Wolff Olins that visually united the brands under a single, cohesive identity.